E CHOUPAL CASE STUDY SOLUTION

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Farmers using e-Choupal on an average receive 2. How do we know it is effective? The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. How do we know when we achieve our goals? The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. Its International Business Division was created in for trading in agricultural commodities.

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If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Privacy Policy Designed by Smitinfotech.

Case Studies – ITC eChoupal

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. How do we know when we achieve our goals? Copyright The DeSai Group. This can solutkon exchanged for other ITC products. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. It was also designed to play the role of a social gathering place, for the exchange of information as well studg a place for e-commerce transactions.

ITC also uses e-Choupal as a medium to advertise consumer products. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

Case Studies

They also handle the physical transportation of the goods and earn a commission on it. Why is it Innovative.

e choupal case study solution

What started initially as a way studh modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

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e choupal case study solution

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. ITC gains as intermediaries are removed, and transportation costs decrease. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

How do we know it is effective? Farmers using e-Choupal on an average receive 2.

Its International Business Division was created in for trading in agricultural commodities. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Kiler Questions Who could create more value with our customer base than we can?

A farmer can visit the studyy and show a sample of his produce to the sanchalak, who gives him a quote.