TIPPEX BEAR CASE STUDY

By continuing to use this website, you agree to their use. Explain why the method of promotion was most relevant to the product or service: You are commenting using your Facebook account. Describe how the promotion developed from concept to implementation: This is not advertising RT CriMilitello: April 12, at 7:

The campaign is logically signed: To find out more, including how to control cookies, see here: By continuing to use this website, you agree to their use. Top Post 15 years of Axe Effect: Notify me of new comments via email. Explain why the method of promotion was most relevant to the product or service: Results In days:

tippex bear case study

Tristan Daltroff Art Director: April 12, at 7: You are commenting using your Google account. The campaign is logically signed: Tipp-ex sell-in versus The tippexperience hit countries around the world.

Results In days: So the objective of going Europe-wide is also realized through this ebar platform. Join 1, other followers Sign me up!

Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product. July 16, at cas Describe how the promotion developed from concept to implementation: You are commenting using your Facebook account. Client BIC with their new correction product: The possibilities are infinite.

  OPTIMIST ESSAY CONTEST 2015-16

tippex bear case study

To find out more, including how to control cookies, see here: Shares, likes and comments on Facebook: Anything in particular you would recommend about it? The product is known to more people and shudy image of the brand is strengthened as a result of season 2.

Notify me of new comments via email. Fill in your details below or click an icon to log in: The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand.

All these efforts help to create an engagement among the audience in the way of providing special experience with the product. The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand.

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Leave a Reply Cancel reply Enter your comment here The target is pupils, students and customers of Tipp-ex.

Tipp-Ex – A hunter Shoots a Bear / Case study

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tippex bear case study

Last year they reached less than 2, the same day. You are commenting using your WordPress. Enter your email address to subscribe to this blog and receive notifications of new posts by email. So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms. This site uses cookies. April 15, at 1: Create a free website or blog at WordPress.

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